Semalt Shares Effective E-Commerce Link Building Strategy 

Link building is challenging, especially for e-commerce sites. No matter how special your products are, it may be challenging to stand out on SERP and rank high. 

The primary goal of most e-commerce websites is to attract customers. Once you can get a user to visit any of your landing pages, they can navigate your site, and hopefully, they make a purchase before leaving. 

The challenge is figuring out how to get traffic to visit your site. While there are several tools and ways to get this done, we will be discussing links and how powerful they can be in getting you traffic. By creating valuable content and having high-quality links, you can attract audiences from multiple avenues. 

How Valuable Are Links To E-Commerce Websites?

If your website contains interesting articles, quality and engaging images, unique content, and several other interesting features, you can attract an entirely new genre of audience. 

Most times, your visitors visit your pages not because they are ready to make a purchase. Maybe they came across a link on another site and decided to see what content you have. However, that shouldn't stop you from converting them to customers. 

Plus, the traffic still matters. Readers can learn and spread the word about your brand, thereby exposing your brand to more people. 

You can also connect with other sites and publications to convince them to link to your content with further improves the reputation and authority of your site. 

In today's market, aggressive marketing and blatant branding come off as being offensive. Consumers know that you are trying to sell a product, but they do not appreciate it when you keep on hammering that fact. This makes building your brand a bit selfless. We say that because you now have to create content that attracts people to visit and link to your site naturally. 

Creating this high-quality content helps build trust and establish your authority as not just a regular retailer but also a source of credible information. Here is how you can build links:

Your Audience Should Feel Empowered After Going Through Your Content

Now every website has content, but it takes something special for your content to teach and impact knowledge. This is one of the easiest ways to gain authority and attract links. Your content should serve as an advanced resource and a guide never seen before as it relates to your products. It should teach and not just to help you sell products. 

Knowledge empowers, and you want your audience to feel empowered because it increases your chances of getting them to make a purchase. 

There should be an education section on your website so you can serve your visitors who like to research before making a purchase. This way, they don't have to leave your website before they can research. Keeping them on the site increases the chances of them buying from you. 

The education section on your site also establishes you as an expert on that subject matter. It also provides more content for other websites to link to. If your company conducts its own research, having an education section shows how advanced your research team is and how capable they are.  The higher the quality and originality of your content, the more likely it is for other sites to link to your page. 

Your e-commerce website is not just a place to make quick purchases. It can also serve as a hub for high-quality, well-researched and written resources that help your visitors with solutions.

Explore Unlinked Brand Mentions

Unlinked brand mentions are underutilized opportunities. When you discover any word or phrase that could be linked to one of the pages on your site, take that as a sign to reach out to the host of the site and propose a link insert. 

E-commerce link building can be tricky, but unlinked brand mentions are an easy advantage. They are great for your brand because they offer an almost unequal ROI. All you need to do is find a brand mention that is up for grabs and ask if they would like to link to your site. 

Using a tool like Ahrefs can help with this process. These tools can pull up a variety of viable site options to which you can link your content. 

There are four brand mentions you should focus on:

  • Thematic

This form of brand mention does not mention your company, brand or products specifically. Instead, they refer to your brand in a contextual or thematic sense. To discover and capitalize on these opportunities, you need a good sense of context. When approached with care and logic, it can be very successful. 

  • Company 

Find mentions of your company or brand name that aren't linked. As long as the mention isn't negative, you can contact the host and ask to be linked. 

  • Product

This type of mention doesn't point its reader to your company but rather a product you sell. If you have a product or product that fits well into the larger context of the content, you can reach out to the host for a backlink. 

  • Retail

Retail brand options, when used correctly, can be the most powerful source of links. If your site features a specific product, especially popular products, you automatically have a connection to a popular product with many mentions. 

You can reach out to some of the sites that mention these products and suggest that they link to your site specifically. Now you get traffic from search engine users that search for that product. 

Use Discounts and Coupon Codes

People want to get quality products at the cheapest rates. When people feel like they are getting the most from a deal, they are more inclined to make a purchase. Paying less for more is a smart move, and it makes your audience see that you are here to make life easier. 

Using coupon codes on holidays and occasions signals to your audience that you are celebrating with them. There should be different discount levels and track how people respond to these discounts to see which ones they prefer. 

One thing you should be wary of is making integral deals part of your offering. This isn't advisable because your sales may eventually become dependent on customers who would refuse to buy until there is a discount. 


Everyone loves a free gift. Although giveaways seem counterintuitive, they are an excellent tool to use in building brand awareness. As long as you can give away products people actually like and want, people will become more excited about knowing your brand. 

Giveaways can be organized on both your site or on social media. You can also broadcast them using influencers and bloggers. You want as many people as possible to know of the giveaway, even if the amount of product being given out is limited. 

Final Notes

Although SEO for e-commerce is in some ways different, it still shares a lot of similarities to a regular website. These link-building strategies can be used alongside other link-building strategies (this should be hyperlinked to the article on link building). 

The strategies mentioned in this article are effective because they help improve your business from all sides. These strategies help you create better content, earn more links, and create more loyal customers. 

Luckily for you, Semalt has the connections you need to form meaningful relationships that lead to backlinks. These backlinks make your site more popular and help it gain more authority. Semalt can make your brand an expert and authority in your industry.